A weakness of many personal development books is that while they may share many ideas, readers are not engaged to put the ideas to work for themselves. You will get maximum benefit from this book by accepting our challenge to apply the three Ms of personal branding to yourself. Two resources are available that put the “personal” in personal branding. First, at the end of each chapter you will find a section titled Take Action. You need to do just that- take action- by applying our instructions for building a personal brand to you and your situation. You can learn what makes a distinctive personal brand by reading the chapters, but only you can implement our ideas to spur brand development.