Joe Calloway - Author - Keep It Simple
"The most important marketing project you will ever undertake is to develop and communicate your personal brand. If you leave it to chance, you will never achieve your career potential. This remarkable book not only explains what a powerful personal brand is, but it shows the steps you take to create your own. It should be required reading for every person either beginning their career, or looking to reenergize the one they’ve got. Buy this book!"